"The Cookie Store" combines iconic figures: The Cookie Monster and the "Not So Cookie Cutter Crew." The "can't stop, won't stop" attitude of the Not So Cookie Cutter Crew, highlighted in The Cookie Store campaign, will target the ages of 18-34 to embrace individualism, indulgence, and the love of "sweet treats". Together, they welcome a new chapter in Cook-E-Holic history, one in which savoring sweet delicacies and embracing one's passions go hand in hand. The promotion will run from June to December of 2024. This Campaign will be introduced with social media teasers, influencer partnerships, press releases, with a reel with. the cookie store and the Cookie Monster

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