Heartbeat Gala Press Release
The Heartbeat Gala Announces its Return With the 8th Annual Celebration
Hampton Roads, VA – February 4, 2023 – The annual Heartbeat Gala is an upscale event with funds allocated to
assisting local heart disease survivors and fighters while advocating based on a heart-healthy platform.
Founder and Director Lateacia Sessoms and Principal, KMK Productions Kimberley Wimbish have raised the Hampton Roads community over the past seven years by giving scholarships to college students, presenting educational seminars, organizing awareness campaigns, and helping survivors and patients who require financial assistance.
"We are thrilled to share that we can safely commune once more after being unable to hold our yearly assembly since February 2020 because of the COVID-19 pandemic." This year's theme is King and Queen of Hearts 2023 Sneaker Ball Edition.
This will be a formal event with a red dress, red suit, black tie, and your go-to pair of stylish sneakers. For a night of heart health education, Heartbeat Honorees & Survivors recognition, college scholarship presentations, networking, live entertainment, and the Go Red Fashion Show, the Gala will bring the community together with heart disease survivors and advocates.
The Gala will consist of Red Carpet Affair & Cocktail Reception. Followed by the celebration of our King and Queens of Hearts.
For more information, contact Heartbeatgala2023@gmail.com.
About Lateacia Sessoms
Lateacia strives to bring a compelling blend of experiences, empowerment, education, encouragement, and support as a licensed Professional Counselor in the state of Virginia and an approved supervisor through the Virginia Board of Counseling to maximize outcomes and provide genuine healing and wholeness to individuals, marriages, and families. She prioritizes collaborating to create an environment where people feel comfortable, connected, supported, and encouraged to be the most excellent versions of themselves. Lateacia is wholly dedicated to the people she serves and believes that human ties are precious and vital.
About Kimberly Wimbish
Kimberly Wimbish aims to give excellent Marketing and Brand Management. She has over eight years of expertise in brand and account management and non-profit organizational development. She has experience with team building, strategic planning, leadership, professional development, and staff training.
The Cookie Store Strategic Plan
Introducing:
The Not So Cookie Cutter crew introduces you to the “ Cookie-E-Holic” campaign sponsored by The Cookie Store. The campaign will highlight the song “Work Hard Play Hard” by Wiz Khalifa, which targets the age range from 18-34. Let’s indulge in the nostalgic love of cookies with The Cookie Monster & Friends. The promotion will run from June through December of 2024. This campaign will introduce a social media teaser from The Cookie Monster & Friends, influencer partnerships, and press releases.
Key Messages:
Join the Cookie Monsters & Friends for the Cooki-E-Holic Work hard, snack harder Craze. Enjoy the Cookie Store's delicious treats with the Not So Cookie Cutter Crew. Fuel your passion and indulge like never before! #CookieWorkaholics" #Workhardsnackharder
Influencers and their Key Messages:
Cookie Monster- “Cookies Don’t Happen you Bake them”
The Cookie Monster is a nostalgic character from the show Sesame Street. These partnerships will highlight the Cookie Monster’s challenges of work life. The Not So Cookie Crew shows he is taking the professional world by storm with various jobs, such as a chef, influencer, and motivational speaker. Cookie Monster will have a day in a life vlog on the Cookie Store's social media platforms with his friends showcasing the different flavors from the Cookie Store, making a long day at work satisfying.
Wiz Khalifa-“Work Hard, Snack Harder”
Wiz Khalifa is a rapper known for his 2000’s era songs like “Black and Yellow,” “Young, Wild, and Free,” and “We Dem Boyz.”
The campaign will use his 2014 hit "Work Hard Play Hard." This song aligns with the crew's determination to pursue goals while enjoying life's sweetest moments. #WorkHard, SnackHarder
Cookies Clothing Brand-“Cookies Make everything better”
The Cookies Clothing brand was created by the rapper Berner. The Clothing brand is known for its high-fashion streetwear. The Cookie store's biggest goal during the campaign is for the "Not So Cookie Cutters" to chill and indulge in some love of cookies reinforced by their laid-back lifestyle.
The Cookie Store could eventually collaborate with the brand's THC collection to make the flavors into THC products. This partnership will target an audience with a chill and laid-back style that would want them to indulge in the sweet flavors.
Media Outlets that The Cookie Store can gain media converge to reach the target audience are:
● Food Network magazine
● Teen Vogue People Magazine
● The Tonight Show
● Ads’ on Social Media Platforms, Streaming Services
● Billboards/ City Bus Stops
● College Brand Ambassadorship
● Cook-E-Holics Challenges
Country Brand Activations
Brand Activations
June- September Activations
Cookie and Ice Cream Summer Pop-up Festival Lounges: You'll be greeted with an aroma of freshly baked cookies and ice cream. Kick back, relax, and enjoy mouthwatering cookies while chilling in the summer vibes at festivals nationwide!
October-December
Holiday Grocery Store Craze: Prepare to fill your pantries with the cookie store! Throughout the Holiday season, the Cookie Monster and friends will promote "Exclusive Holiday In-Store Offers" – powered by The Cookie Store.
Holiday examples: -Halloween
- Thanksgiving -Christmas
- Kwanzaa - Hanukkah
Mock-Media_Brief Sample
It all begins with an idea.
Reporters Identification
The following reporters were selected due to the companies they work for ; due to the relevance of ESG. The media outlets that the reporter works for will reach different demographics that can lead to bringing awareness to ESG and Biodiversity. that surfaces to all demographics but the media outlet that the reporter works for has down pieces regarding ESG/ Sustainability
● Mark Segal [ESG Today] Mark Segal is the owner of ESG Today and holds the number one spot for ESG news reports. Segal recent articles have been around EGS Tool Services. Pitching to Segal will allow Impax to gain publicity to the company. Building this connection can contribute to Joe Keefe to talk about biodiversity since the target audience will have an understanding in ESG.
● Caroline Woods [ESG interview ]
Caroline Woods is a Host and Moderator for CNBC and host for other networks. The Interview centered around ESG was with Ernst & Young Sustainability leader and Cisco’s Chief of Sustainability Officer. Woods asked questions to allow the audience to understand how businesses are working to better “carbon ambition”. Pitching to Woods will allow businesses to understand the effects that carbon has on biodiversity. This can lead to businesses applying better plans to help the environment.
● Stephanie Ebb [ESG Article]
Stephanie Ebb is a producer and reporter for ABC News Climate Sector. Ebb specializes in the U.S. Environment and Weather. Ebb’s ESG article on the political aspect of the effects of ESG. Ebb’s last article was released 22 days ago about Climate control.
● Catrin Einhorn [Biodiversity Bio]
Catrin Einhornis a biodiversity reporter who
Additional Journalist for traditional print/online outlets
● Alastair Marsh
Marsh is a Bloomberg journalist who specializes in business/ climate that feed into the topic of ESG and Climate Change . Marsh's last article was posted 2 days ago “ Climate Investors Warn the Right is Winning the War on ESG” His portfolio is extensive in the topic of ESG. He has partnered with other strong journalists centering ESG and sustainability. This will be a great connection for Impax for other outlets to reach out and build the brand's name.
● Susan Lahey Linkedin
Lahey is a freelance writer who specializes in sustainability,investments, and more. Lahey work has been published in various publications. Lahey's three articles were released Feb.28th,2024. The topics were centered around “ESG, Energy Transition, and Companies”.
MuckRack list of “Top 30 Environmental Publications in the US” This list can help us find other reporters in the features to build our clients Impax’s reputation.
Sample Media Brief
Hampton Event Productions launches Battle of the Bay Press Release
It all begins with an idea.
Four-day event for students, alum, and fans to show which HBCU runs the bay
Norfolk, VA- September 14th-18th-This four day event of the Battle of the bay will be like no other. All events will be promoted and broadcast on all official HU social media platforms and radio. To kick start the 4-day event will be the Dunk contest between the HU and NSU men’s basketball teams will take place tonight, Thursday, September 14th, 2022, held in Joseph G. Echols Memorial Hall at 8 P.M.EST
Friday will be a 12-2 Instagram reel-off.
Rep your school! The school with the most likes, shares, views, and comments for their reel, will win that round. Reel results will be announced at the “ghetto brunch.”
Moving into Saturday, game day will be “All out war.” To see who runs the yard, Dj envy, and NSU’s top Dj will be battling along with a D9 stroll-off. The battle begins before the game starts at 12 with various competitions for students, alumni, and fans. Competitions include Family feud, are you smarter than a fifth grader, D9 tug of war, Alumni’s rib cook-off, and more. Competitions will be held from spots 20- 30 in the NSU parking lot.
After the victory, join us on Sunday at 12pm for the “ghetto brunch.” The serving of Food and drinks will start at 12:30 and end at 3. Here we will have a variety of foods, music, adult beverages, and a tally up of points. Cash prizes will be announced starting at 3:30. All leading up to the winning school, “beheading of the mascot” for the losing. The winning school will get to keep the other team’s head until the two meet again for next year, Battle of the bay.
All participants must donate a minimum of $5 to purchase a wristband for games and each event prior to the end of football game day. All proceeds will be split between HEP and the winner of “the all-out war.” ID must be shown for alcohol*
For any questions, concerns or media opportunities please contact HEP at official.hep@hamptonu.edu (mailto:official.hep@hamptonu.edu) or 757-404-6788
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