Mock-Media_Brief Sample
Reporters Identification
The following reporters were selected due to the companies they work for ; due to the relevance of ESG. The media outlets that the reporter works for will reach different demographics that can lead to bringing awareness to ESG and Biodiversity. that surfaces to all demographics but the media outlet that the reporter works for has down pieces regarding ESG/ Sustainability
● Mark Segal [ESG Today] Mark Segal is the owner of ESG Today and holds the number one spot for ESG news reports. Segal recent articles have been around EGS Tool Services. Pitching to Segal will allow Impax to gain publicity to the company. Building this connection can contribute to Joe Keefe to talk about biodiversity since the target audience will have an understanding in ESG.
● Caroline Woods [ESG interview ]
Caroline Woods is a Host and Moderator for CNBC and host for other networks. The Interview centered around ESG was with Ernst & Young Sustainability leader and Cisco’s Chief of Sustainability Officer. Woods asked questions to allow the audience to understand how businesses are working to better “carbon ambition”. Pitching to Woods will allow businesses to understand the effects that carbon has on biodiversity. This can lead to businesses applying better plans to help the environment.
● Stephanie Ebb [ESG Article]
Stephanie Ebb is a producer and reporter for ABC News Climate Sector. Ebb specializes in the U.S. Environment and Weather. Ebb’s ESG article on the political aspect of the effects of ESG. Ebb’s last article was released 22 days ago about Climate control.
● Catrin Einhorn [Biodiversity Bio]
Catrin Einhornis a biodiversity reporter who
Additional Journalist for traditional print/online outlets
● Alastair Marsh
Marsh is a Bloomberg journalist who specializes in business/ climate that feed into the topic of ESG and Climate Change . Marsh's last article was posted 2 days ago “ Climate Investors Warn the Right is Winning the War on ESG” His portfolio is extensive in the topic of ESG. He has partnered with other strong journalists centering ESG and sustainability. This will be a great connection for Impax for other outlets to reach out and build the brand's name.
● Susan Lahey Linkedin
Lahey is a freelance writer who specializes in sustainability,investments, and more. Lahey work has been published in various publications. Lahey's three articles were released Feb.28th,2024. The topics were centered around “ESG, Energy Transition, and Companies”.
MuckRack list of “Top 30 Environmental Publications in the US” This list can help us find other reporters in the features to build our clients Impax’s reputation.
Sample Media Brief
