The Cookie Store Strategic Plan
Introducing:
The Not So Cookie Cutter crew introduces you to the “ Cookie-E-Holic” campaign sponsored by The Cookie Store. The campaign will highlight the song “Work Hard Play Hard” by Wiz Khalifa, which targets the age range from 18-34. Let’s indulge in the nostalgic love of cookies with The Cookie Monster & Friends. The promotion will run from June through December of 2024. This campaign will introduce a social media teaser from The Cookie Monster & Friends, influencer partnerships, and press releases.
Key Messages:
Join the Cookie Monsters & Friends for the Cooki-E-Holic Work hard, snack harder Craze. Enjoy the Cookie Store's delicious treats with the Not So Cookie Cutter Crew. Fuel your passion and indulge like never before! #CookieWorkaholics" #Workhardsnackharder
Influencers and their Key Messages:
Cookie Monster- “Cookies Don’t Happen you Bake them”
The Cookie Monster is a nostalgic character from the show Sesame Street. These partnerships will highlight the Cookie Monster’s challenges of work life. The Not So Cookie Crew shows he is taking the professional world by storm with various jobs, such as a chef, influencer, and motivational speaker. Cookie Monster will have a day in a life vlog on the Cookie Store's social media platforms with his friends showcasing the different flavors from the Cookie Store, making a long day at work satisfying.
Wiz Khalifa-“Work Hard, Snack Harder”
Wiz Khalifa is a rapper known for his 2000’s era songs like “Black and Yellow,” “Young, Wild, and Free,” and “We Dem Boyz.”
The campaign will use his 2014 hit "Work Hard Play Hard." This song aligns with the crew's determination to pursue goals while enjoying life's sweetest moments. #WorkHard, SnackHarder
Cookies Clothing Brand-“Cookies Make everything better”
The Cookies Clothing brand was created by the rapper Berner. The Clothing brand is known for its high-fashion streetwear. The Cookie store's biggest goal during the campaign is for the "Not So Cookie Cutters" to chill and indulge in some love of cookies reinforced by their laid-back lifestyle.
The Cookie Store could eventually collaborate with the brand's THC collection to make the flavors into THC products. This partnership will target an audience with a chill and laid-back style that would want them to indulge in the sweet flavors.
Media Outlets that The Cookie Store can gain media converge to reach the target audience are:
● Food Network magazine
● Teen Vogue People Magazine
● The Tonight Show
● Ads’ on Social Media Platforms, Streaming Services
● Billboards/ City Bus Stops
● College Brand Ambassadorship
● Cook-E-Holics Challenges
Country Brand Activations
Brand Activations
June- September Activations
Cookie and Ice Cream Summer Pop-up Festival Lounges: You'll be greeted with an aroma of freshly baked cookies and ice cream. Kick back, relax, and enjoy mouthwatering cookies while chilling in the summer vibes at festivals nationwide!
October-December
Holiday Grocery Store Craze: Prepare to fill your pantries with the cookie store! Throughout the Holiday season, the Cookie Monster and friends will promote "Exclusive Holiday In-Store Offers" – powered by The Cookie Store.
Holiday examples: -Halloween
- Thanksgiving -Christmas
- Kwanzaa - Hanukkah
