Work Experience

Hampton University Men’s Basketball Team                          Sept.2021- Present

Lead Media Strategist                           Hampton, VA

  • Increased follower count by over 10X in a single month through a the strategic social media planning and content activation

  • Drove 132 K+ new impressions/plays and 24K new likes through KPI analysis; generated concise engagement reports for social media

  • Improved players professional skills by hosting weekly personal branding and media training workshops skills 

  • Managed 200 engagement calendar events by designing seasonal digital media posts & graphics



State Farm Arena Guest Experience July 2023- Present

 S.M.I.L.E Maker                                          Atlanta, GA

  • Coordinated successful fan experiences at over 10+ events, ensuring guest satisfaction and engagement.

  • Utilized media knowledge to handle inquiries and provide information to guests during events.

  • Mitigated fan concerns and ensured a positive atmosphere, demonstrating strong interpersonal skills.

J. Mckee & Co. Public Relations Boutique                            June 2022- Sept. 2022

Social Marketing Intern                                      Atlanta, GA 

  • Drafted press releases, newsletters, and social media posts to engage fans, promote client events, and enhance brand visibility.

  • Managed media relations and secured placements in strategic outlets, increasing client exposure and coverage.

  • Utilized digital communications platforms and analytics tools to optimize campaign performance and track audience engagement.

  • Attracted new clients by growing the firm’s social media by 6054% 



“Mighty Dream Forum” by Pharrell Williams   Oct 2022- Nov 2022   

Student Communicator                                      Norfolk,VA

  • Developed and pitched a media kit to improve the Forum’s media reach, securing a $10K grant.

  • Conducted interviews with key figures, enhancing event content and media coverage.

                                                                                                           

Technical Skills Adobe Creative Suite |Microsoft Suites| Capcut | Graphic Design/Editing | Microsoft Outlook| Click Up- Project Management| Muck Rack Pitching | Social Media Management | Social Media Optimization (SMO)| Canva 

Non Technical Skills |Crisis Management | Event Planning | Project Management | Event Hosting |Public Speaking | Media-Kit Creation | Critical thinking/problem-solving | Organization skills | Analytical Skills| Community Engagement| Detail-oriented |